We help organizations lead through AI transformation pairing strategic insight with hands-on product execution. We also support investors and founders with independent clarity around technical feasibility, infrastructure economics, and scalable product direction.
BG3 Group exists to turn intelligent ideas into working systems that perform at scale, improve business outcomes, and accelerate confident decision-making.
Ben Gerst, Founder & Principal
Ben Gerst is a proven leader in AI-driven digital transformation with decades of experience spanning product, design, data, engineering, and large scale machine learning systems. From real-time content automation to semantic search and generative tools, Ben has built and scaled intelligent platforms that power top media, sports, and entertainment brands.
As former Chief Product and Technology Officer at iconic institutions like the Los Angeles Times, Tribune Publishing, and The New York Times, Ben has led both legacy modernization and next-gen innovation. He specializes in architecting future proof content ecosystems from CMS rebuilds and AI-enabled newsrooms to live video, e-commerce infrastructure, and personalized user experiences.
Ben’s strength lies in bridging business strategy and technical depth, building high performing teams, shipping mission critical systems, and applying assistive AI. With clients ranging from early stage startups to enterprise leaders, he helps organizations unlock the real value of AI while staying focused on usability, scale, and measurable impact.
Independent AI, Product & Infrastructure Diligence
AI products move quickly and often outpace traditional evaluation frameworks. BG3 Group provides independent diligence for investors, founders, and strategic partners who want a clear understanding of:
- technical feasibility
- infrastructure cost and scaling dynamics
- defensibility and long-term positioning
- product direction and market alignment
- execution capability, resourcing, and roadmap confidence
Our diligence strengthens decision-making, accelerates planning, and supports both sides of the table with clarity instead of assumptions. Compensation is always flat and independent of investment outcome ensuring complete objectivity.
Our Mission
BG3 Group helps product-driven organizations harness the full potential of AI. We bring practical strategy, thoughtful design, and systems that scale. We work with teams that are building the next generation of intelligent products, platforms, and experiences.
What We Stand For
Strategic Depth
Decades of real-world experience guiding top-tier organizations through digital and AI transformation.
AI with Purpose
We bring machine learning, LLMs, and content automation into real workflows — where they improve performance, create value, and scale intelligently.
Execution That Delivers
Not just concepts or slides — shipped products, working platforms, redesigned workflows, and measurable results.
Clarity and Alignment
We help teams make faster, better decisions with clear visibility into feasibility, economics, and execution planning.
Empathy & Collaboration
We work closely with internal teams, embedding where needed, building confidence, and helping organizations operate effectively with AI.
Want to learn more about how we work or explore a possible project?