We help organizations lead through AI transformation—pairing strategic insight with hands on product execution.
Ben Gerst, CEO
Ben Gerst is a proven leader in AI-driven digital transformation with decades of experience spanning product, design, data, engineering, and large scale machine learning systems. From real-time content automation to semantic search and generative tools, Ben has built and scaled intelligent platforms that power top media, sports, and entertainment brands.
As former Chief Product and Technology Officer at iconic institutions like the Los Angeles Times, Tribune Publishing, and The New York Times, Ben has led both legacy modernization and next-gen innovation. He specializes in architecting future proof content ecosystems from CMS rebuilds and AI-enabled newsrooms to live video, e-commerce infrastructure, and personalized user experiences.
Ben’s strength lies in bridging business strategy and technical depth, building high performing teams, shipping mission critical systems, and applying assistive AI. With clients ranging from early stage startups to enterprise leaders, he helps organizations unlock the real value of AI while staying focused on usability, scale, and measurable impact.
Our Mission
BG3 Group exists to help product-driven organizations harness the full potential of AI. We bring practical strategy, thoughtful design, and systems that scale. We work with teams that are ready to build the future.
What We Stand For
Strategic Depth: Decades of real-world experience guiding top-tier organizations through change.
AI with Purpose: We bring machine learning, LLMs, and content automation into your workflow where they matter most.
Execution That Delivers: Not just slides—shipped products, working platforms, and measurable results.
Empathy & Collaboration: We work closely with your team, embedding where needed, and helping build internal confidence around AI adoption.
Want to learn more about how we work or explore a possible project?